Owning a website is no longer a reserve for the elite. It has become a business necessity that in many cases, means the difference between success and failure. With the world becoming a global village, websites play a vital role in placing businesses before millions of potential customers all over the world.
For business owners however, taking the time to learn how to create a website from the ground up is completely impractical. Mentioning terms like Cascading Style Sheets, Java Script, and server side scripting will result in a look of total horror. The solution therefore, has been to create systems that are powerful enough to manage fully-fledged websites, while being simple enough to be used and managed by people with no technical knowledge whatsoever.
The result is an overwhelming number of platforms that promise simplicity and functionality. The ability to transform into the most complex system, while being very easy to use. None however, has been able to do this better than WordPress CMS.
With humble blogging backgrounds, WordPress has evolved to become the most powerful and comprehensive website platform. According to a report by W3Techs, WordPress powers 25% of all websites on the internet. Joomla, the second favorite platform, powers a measly 2.9% of the internet.
Without a doubt, WordPress is the best platform for business websites, and here is why:
- WordPress has the simplest learning curve
One this that business owners never have enough of is time. To be able to manage their businesses well and get them to the next level, they need to account for every minute. Built with one of the simplest interface and core structure, WordPress is the easiest to learn Content Management System available. Creation, management, and updating content is as easy as ABC with WordPress.
- SEO is a built-if feature
Speed, quality of code, and availability of meta tags and descriptions are just some of the things that affect a website’s SEO rankings. Every business owner therefore, strives to ensure their websites have these features. With WordPress, these are built into the core. You therefore get an SEO optimized platform out of the box. Adding a third-party SEO optimization plugin on top of this gives you the most Search Engine Optimized website with very little effort. Best thing is that most of these plugins are good to go out of the box.
- It is easy to customize and extend the functionality of WordPress
No matter the functionality you need, customizing WordPress to support it is easier than ever. You can instantly transform from a simple blogging platform to a fully-fledged ecommerce website or online booking system thanks to easily available plugins. There are millions of themes and plugins available for WordPress that can offer you any functionality imaginable.
- Out-of-the-box mobile optimizations
According to StatCounter, mobile device users account for 51.3% of all web visits compared to 48.7% for visits from desktop computers. It therefore stands to reason that websites that are optimized for mobile users are better placed to have more conversions that those that are not. WordPress developers know this and made sure to make the CMS mobile ready so you don’t miss out on potential business. Using WordPress as your platform of choice therefore means you get this feature out-of-the-box. Your mobile users also get to enjoy an equally satisfying experience as your desktop users.
- Help and support is in plenty
Every once in a while, you are bound to experience some kind of snag, no matter how meticulous you are. With WordPress however, these times are less daunting because of easy availability of help. WordPress boasts one of the largest online communities which means you can get instant help whenever you get stuck. If you need a personalized touch, you’ll be happy to learn that there are millions of experienced developers very eager to help.
- It does not cost a dime
It is often said that ‘Cheap is often expensive’. Not so with WordPress. The numbers speak for themselves. It is the simplest and most powerful CMS available and all that for free. This means you get to reduce your website creation costs considerably which from a financial perspective, is a very good thing.
WordPress is undoubtedly the best solution for building your business website on. It requires very little technical know-how and is very easy to use. Even out of the box, it offers features that no other platform does. Thanks to third party plugins and themes, you also have the power to extend its functionality to fit your needs.