Websites are like a fashion statement. They come and go. Irrespective of the direction websites take, it will always remain fashionable to come up with or build a creative, user-friendly and authentic website. You do that and you will most definitely succeed in your business.

For many years, businesses have found great benefits in owning a website. Well, not only businesses, but also individuals. Personal blogs have popped up, everyone wants to go “digital”. It is like a wave that has swept over the world. If you are not online, then you are not fashionable or you have just landed from another planet.

With all the hullabaloo, you might be asking yourself, why do I need a website? Well there are so many answers to that question that are so beneficial to you, you will be asking yourself, where was I all this time?

So, today, in this article, we will be taking a closer look at some of the benefits of owning a WordPress website.



Your website is like an open door to the world. Websites are online 24 hours a day, 7 days a week, and 365 days a year (unless it crashes or you don’t pay your host). I mean, your website is available for access to everyone at any time. Even more interesting is that when you are asleep and not working, your website is putting in the hours for you.

You clients are able to know you and what you are offering just by accessing your website.


Increases your visibility. If you want your business to succeed you need to ensure that you are visible to the world. Visibility is key in order to stay ahead of the competition. The more visible you are, the more people are able to see your business. This move will eventually increase your sales. Search engines rank websites, and if you have built an SEO website, you are guaranteed of visibility.

Visibility builds credibility. If your customers cannot find you online, then you lose credibility. You need to let people know that you exist and that you are better than anyone else out there.


Websites are simple and affordable to build. Many business owners especially the small businesses depend on third-party platforms to build and set up their websites. They think that setting up a website on their own is hard, expensive and complicated.

Website building and maintenance has never been as easy as it is today. There are lots of platforms that you can use to setup a website. A good example is WordPress. This is a platform that has proven beyond reasonable doubt that it is up to the challenge. You can use this amazing platform to build any type of WordPress website.

And then there was the maintenance part. This is an area that is actually dreaded by most people, but it is so easy. There are so many companies out there that offer WP services like maintenance at pocket friendly prices, Trimorph being one of them. There are hosting companies that offer hosting for as little as 10$. If you are a small business owner, you need to stop putting off this important exercise. Stop restricting your business and build a website.


Connects you with new customers. Your business started just over a year ago, you have a lively customer base and you are comfortable. Well, get off your comfort zone and set up a website for your business. Having a website opens a world of unlimited possibilities for you and your business.

A website will help you connect with new customers all over the world. It will help you build strong networks that will build the image of your business and your brand. People always run to the internet to search for a lot of stuff. One of the stuff they search could be what you are offering. So don’t just sit there, build a website.


Customer support. If you ask me what the best answer to the question “Why do I need a website”, it would be customer support. You do not want customers burning up your phone trying to reach you for clarifications or for support.

With a website, you can set up an FAQ section where you can generalize customers’ queries and answer them. This way you will save time, money and resources that would have otherwise ended up in other unproductive methods.


Increase your business value. Like we said earlier, a website increases credibility and people value credibility a lot. So, what happens when you walk into a bank and you need a loan to propel your business?

Well, I’ll tell you two things that are likely to happen. One, the manager will ask you for the name of your business, then he/she will look it up. If they cannot find your website, you stand a huge chance to lose their trust. If they locate your business online, they will see that you are truly legitimate and that you are focused. You stand a huge chance to win.

You see in the first case scenario, it easy to see that if the bank’s manager cannot trust you, then your customers will also lose trust in you.


A website helps you find a job. You didn’t see this coming, did you? I know it sounds strange and interesting at the same time, but trust me, a website can help you as an individual. Well, apart from just a place where you can place your C.V. or resume, a website that you have created and managed by yourself can demonstrate a lot of skills that you bear.


Bottom Line

So, again why do you need a website? I bet by now you already have a clear picture of what a website can do for you and your business. Go ahead and build a WordPress website. Take your business to the world and show them what you have to offer.

What’s Next?

Contact us today and let us help you set up your first website. We guarantee that you will love it.