If you are an online store owner, you are most likely experiencing cart abandonment. This is a thorny issue that store owners have to deal with in order to boost their revenues. The worst part about WooCommerce cart abandonment is that you as the store owner have no idea about it. Cart abandonment is an extensive topic but in this article, you will learn exactly why your store is experiencing such high rates of cart abandonment.
You will also learn how to reduce this with the use of plugins.
Why the High Rates of Cart Abandonment?
It is estimated that an average store loses about 68% of the potential sales to guess what? Cart abandonment! Yes, so if you think that your store is immune to cart abandonment, you need to think again.
The question you need to ask yourself at this point is, why are the figures this high? Well, the answer might seem obvious to you as a store owner. You might be thinking that the cart abandonments are due to undecided customers or simply time wasters. This is far from reality. The customer is not really the one to blame. Your store is.
Many WooCommerce websites have terrible checkout pages. Some contain broken links. Remember that you need to ensure that your user interface is absolutely interactive with the visitor. You need to ensure that the visitor is extremely comfortable while on your website.
If for any reason the visitor feels that your store does not provide a perfect user experience, then, chances of the client proceeding to checkout are very slim.
How to Reduce your WooCommerce Cart Abandonment
Should you fix your WooCommerce checkout? Yes, you should. You might have high levels of traffic to your website but what is it worth? That traffic is not translating into actual revenues. If anything, it’s slowing down your website for legitimate visitors.
Cutting down on cart abandonment will have a huge impact on your revenues.
I. Fixing your Broken WooCommerce Checkout
Employ the services of Google Analytics. It does not necessarily have to be Google Analytics but, you ensure that you have one analytics plugin to help you monitor your conversions.
An analytics plugin provides various tools that are very useful for any WooCommerce store owner. These include monitoring conversion of visitors to customers.
II. Simplify the Checkout Process
We all love an easy process – clicking and advancing to the next stage in the shortest time possible. However, many stores are not providing this. A complex checkout process will discourage a potential customer from purchasing a product.
One of the complex procedures on many sites is the number of forms ons needs to fill. You have to understand that customers detest filling out forms. Even filling out their name is tedious to them. However, important details need to be provided for future reference. Apart from the most important details, please try and keep your forms to a minimum.
You need to ensure that the process involved is as easy as 123. Factor in a novice user who will be visiting your website for the first time.
Some Ideas on What You Can Do
I. Support for Older Browsers
Although we live in a digital era, not everyone is as tech savvy as you would think. With that in mind, you need to factor in the fact that most visitors on your site use outdated browsers.
That said, you need to ensure that you provide support for this group of people.
II. Support Mobile Phone Users
Most online transactions in this era have moved from the conventional desktop computer to the small gadgets that are our phones. They have literally become our offices.
With regard to that, a lot of people purchase products from online stores via mobile phones.
This also means that the most cart abandonment occurs on mobile phones. If your site is not responsive, interactive and does not support mobile users, then, you can be guaranteed that customers will abandon their carts and most probably the entire website.
III. Add Multiple Payment Options
Depending on the country of operation, you should not force or restrict your customers to only one mode of payment. For example, not everyone has a PayPal account and they are also not looking to open an account with them just because your store does not offer other payment options.
Ensure that you add as many payment options as possible to ensure that your customers are comfortable and confident to make payment on your website by ensuring that your website has an SSL certificate.
IV. Build Trust in your Checkout
In business, trust is extremely fundamental. It determines whether your business will succeed or fail. Customers need to trust you and your site. You need to make sure that they are protected immediately they get to your website. You could have the simplest of checkouts, but if a customer notices that your website is not secure, and they will notice, they will drop you like a hot potato.
There are various ways that you can use to build trust.
- Ensure Your Site is Secure
This point cannot be emphasized enough. Remember that WooCommerce stores involve a lot of money transfers. As a customer, you do not want to transfer your money on an unsecure website. You could as well give it to a total stranger.
- Be Open About Customer Information
If you are going to ask for customers’ personal information, ensure that you let them know why you need that information. Earlier, we saw how customers hate filling out forms. So, if the customer is going to be entrusting you with their information, they need to be convinced why they should do so.
- Customer Experience
Customer experience on your website is crucial. If the customer is not satisfied, your business will go down. You can tweak up a few details on your website that your competitors are not doing. For example:
- Personalize your website – let your personality be seen through your enthusiasm and dedication to your website. Trust me, this carries through to your customers.
- Real-time cart updates – the customer should feel like they are literally taking a product from the shelf and adding it to their cart. By showing the customer the content of their cart in real time, you are providing them with an unforgettable the user experience.
- Order tracking – once a customer makes a purchase, they expect that you will let them know exactly how long it will take for their product to reach them.
If you feel like this is too tedious for you, you can always find plugins that can aid you in reducing your WooCommerce cart abandonments. Some of the plugins include:
WooCommerce cart abandonment is one of the major reasons that contribute to poor performance in most online stores. If you are able to fix this situation, you will be well on your way to increasing your turnover.
Let our team of experts do the heavy lifting for you, so that you can concentrate on running your website.