In order to use Google Analytics plugins, you’ll need to authenticate your Google account, sign up for one if you don’t have it. On authentication, you get a tracking code to paste on your theme pages for your plugin to start working. Tracking helps you know and do away with content or pages that are performing poorly.
With Google analytics you are able to see your site’s statistics. It is the best and most widely used service to analyze data about a website’s performance. It helps you know the number of visitors on your site, their location, the kind of content they are drawn to and how they found your website. Analytics can also help you convert the traffic into sales and in turn generate revenue from your site and there, you can have the best of both worlds.
Let’s now take a look at best Google WordPress analytics plugins for 2017. If you are here, I bet you already know the importance of tracking your website and therefore you also know the importance of Google analytics plugins as mentioned above.
1. Google Analytics WD
This is the most preferred and widely used plugin, it is free, easy to install and easy to use. You only need to authenticate your Google account to be able to monitor your website analytics. Insert a Google Analytics code into your site and you are good to go.
- It is freely available and user friendly
- Easy to install
- You can overview website stats under the WordPress dashboard
- Able to export data in PDF form from your site
- Easy to authenticate
- Linking an Adsense account allowed
Every good thing must however have a downside. The con associated with this plugin is that it can be difficult to use, especially if you are a beginner. You will get a lot of information in one page that you might not know how to deduce or handle.
2. Google Analytics By MonsterInsights
Previously known as Yoast Google Analytics, this is a powerful and efficient plugin that you can use to track your website traffic. It is beginner friendly and easy to use.
Its best features are the ability of it displaying analytics data overview in your WordPress Dashboard, being able to track downloads made in your site and also monitor outbound links.
- The plugin can be easily incorporated in commerce sites.
- Able to track Adsense ads
- Tracks referrals, downloads, popular posts and authors (able to see the most popular author)
Analytify is the best Google Analytics wordpress plugin to use in generating posts and pages stats and you can also view data within your WordPress dashboard.
Allows you to generate email reports and also track 404 pages. Apart from 404 pages, Analytify also tracks locations, operating systems, devices used to access website and search engine traffic.
- Provides real-time stats
- Provides detailed information about posts or pages
- Customizable with CSS
- Helps in SEO optimization
The disadvantage that comes with the plugin is that the free version is limited to some features; you need to purchase the premium to have full access of its components.
The premium version however has better tracking of e-commerce stats and easy management of campaigns.
4. Google Analytics Counter Tracker
Google Analytics Counter Tracker graphically displays visitor clicks on your homepage. It is a multilingual plugin that includes up to 13 languages. It also protects user privacy by masking user IP addresses.
- Easy to install and simple to use
- It is mobile friendly
- WordPress versions compatibility
- Real-time data of your website’s statistics
5. GA Google Analytics
GA Google Analytics is an open source software that inserts tracking code to all your theme pages, this enables you to view your site statistics.
Just like other plugins, it can be able to tell the number of visitors on your site, their geographical locations, the device used to access your site and traffic sources.
- Inserts GA tracking code in header or footer
- Undoubtedly simple to use
- Allows customization
- Easy to use settings page
6. WP Google Analytics Events
Like the name suggests, the plugin allows you to track events on your site. An event occurs when a visitor performs an action rather than just viewing a page. For example, clicking on the link / button or scrolling down a page.
The plugin simply lets you know what visitors are doing on your site. Gives you a percentage of visitors scrolling down your post, clicking on buttons, submitting contact forms etc..
A premium version of the plugin is also available. It allows you to
- Track all links on your site
- Track videos thus creating events for views, pauses, video completion.
- Track click and scroll events.
We have listed six of the best Google analytics plugins WordPress to use in 2017. Most of them have similar features that might make it difficult to choose the right plugin. To select a plugin to use take into account your preferences, what statistical data you want to draw, the level of user privacy that the plugin offers, and the kind of reports you would like generated or exported from your site.
You can still test a plugin in your website to see if it works well with your requirements, if not, most of these plugins are easy to install and delete. Keep in mind that it is important to back up your website or blog before using/installing a new tool.
WordPress maintenance practices will guide you into choosing the right plugin that fits your needs; choose a plugin that is compatible with your theme and most importantly remember to always keep it up to date.
Google analytics do not guarantee the flow of traffic to your website, but it can help you figure out what you are doing right or wrong. With the stats you can improve the overall productivity of your website and as mentioned earlier, through Adsense you can also be able to earn some revenue.
Was the article helpful? Comment below with your favorite Google Analytics Plugin or other plugins that you use or would like to use. We love hearing from you.